If I were to take a poll on the top three beauty products, mascara would always make it as a favorite - fun fact here, a few years ago during the economic downturn, many beauty companies claimed profits with mascara (and nail polish) being the top sellers. So, when we say we love our mascara, we seriously love our mascara.
With the proliferation of products in the mascara arena, it’s important to pick the best mascara suited for you and your lashes (not surprisingly, there’s a million and one options out there!). We’ve put together a few steps and considerations to help you pick and choose the perfect mascara.
Volume, Length, Definition or Curl Lash Wishes: First, the bad news - no mascara can do it all and do it all right. Now, for the good news - if you are selective as to what you want for your lashes, mascaras are formulated to target certain looks. For example, if you want volume and curl, the L’Oreal Voluminous Mascara would be your best pick; but, if you want definition and length, you should purcahse the YSL Babydoll Mascara.
Pick Your Formula Type: From dry to wet to waterproof to fiber, the actual formula composition makes a difference in how a mascara will work. Dryer formulas tend to add volume, while wet formulas create definition and those doll-type looks. Be mindful if the mascara is waterproof because it’ll be a doozy to remove and deal with (especially if you thought you were buying regular formula). Consider the color of the mascara as this can also make a difference for your final look.
Consider the Hardware: In a mascara, the formula and the wand are equally important - a great formula is nothing if it can’t easily be applied. Beauty companies have introduced some very unique wands and have re-invented the classic wands for better application (sure, we sometimes have to deal with the insane wand creation like the Sephora Upside Down Mascara but thankfully, those “creative” releases are not the norm). Be sure to consider the materials of the brush (plastic vs. wire), the design of the wand (curved, big, or small, or butterfly), and the spacing of the bristles (pointed, twisted, or dense).
Make Your Wallet Happy: Contrary to popular belief that pricier is better, the cost of the mascara has no impact on the quality (there! I said it and I’m sticking to it!). Keep in mind that all mascaras expire and are not recommended for use after a few months - despite what you pay for a mascara, anywhere from $3 to $45, the product may be good or bad. For example, I have had no success with Dior Show Blackout Mascara, but I adore the Bare Minerals Volume Mascara. At the same time, I’m a devoted Maybelline fan but couldn’t get any of the Physician Formula mascaras to stay on my lashes. With the high number of mascaras available, you can pick the best product for you without ever breaking the budget.
So, what is your all time favorite mascara? Do you have any other tips when picking the perfect mascara (we’ll be sure to include the info in the post)? And lastly, if you purchased the Sephora Upside Down Mascara…what were you thinking?!
Stay Pretty, Miranda M.