If you are a makeup professional or work in the beauty industry, I feel confident stating that you absolutely (really, truly) must attend The Makeup Show at least once in your career (and I promise that that ‘once’ will get you hooked and you’ll start attending every Makeup Show that ever was). But, let’s not get ahead of ourselves, and let me walk you through The Makeup Show.
The Makeup Show is a professional event that brings the beauty and fashion industries together and allows for makeup artists to connect with brands, peers, retail companies, and a whole community of makeup aficionados. The Show features exclusive hands-on workshops and seminars, discount products, and expert keynote speakers (I can best compare it to a banana split sundae where a whole lot of delicious ingredients add up to a glorious final product dessert).
My sister and I attended the blogger preview where James Vincent, the Director of Education and Artistry for The Makeup Show, introduced new beauty launches and discussed upcoming beauty trends (spoiler alert: it’s a “back to basics” trend where we embrace natural beauty with a colorful twist). The blogger preview set the tone for an overall wonderful and well-planned Show - the venue was inviting, the energy was palpable, the products were exciting, and everyone was simply happy.
Because my sister and I attended the Show in a press capacity, we have for you the inside scoop on new releases and upcoming beauty news (as if we didn’t love makeup enough, all the brands’ representatives we met had a remarkable passion for everything makeup).
The extremely talented Lori Taylor, Global Pro Lead Artist for Smashbox Cosmetics, talked to us about the new Smashbox Be Lengendary Lip Gloss (seriously, how beautiful are these peach and pink summer shades). When we asked about potential new releases, Lori pulled out a tiny Smashbox tote full of yet to be released fall lip lacquers - the new lip lacquers (photographed below) will deliver high pigmentation and moisture and are paired with matching lip pencils as well (so if you love glosses, start your piggy bank savings because the swatches were incredible).
The OCC booth was true to OCC - bright shades and neon glitters were quite the eye fancy. We chatted with the OCC representatives about the various lip tar finishes and walked away with a bag full of matte pink lip tars, coral lip lusters, and yes, even a light grey gloss.
From the Sephora Pro Makeup Brush booth to the vibrant Armour lip glosses, I was like a kid in a candy store. I met wonderful individuals and six hours flew by without me even noticing (the sign of a great time!) - be sure to read Miranda’s recap here!
Thank you to The Makeup Show and the Show organizers for allowing us the opportunity to attend the event (as if you still need convincing, we already can’t wait for next year’s Makeup Show NYC!).