My sister and I attended IMATS NYC this past weekend and we canâ€™t wait to share our experience, our IMATS haul, and tips for future conference events. If youâ€™re not sure what IMATS is all about, let me describe it to you - imagine an enormous place with dozens of makeup booths, product discounts, whimsical costume makeup, beauty samples, edgy fashion, and live presentations by renowned makeup artists. Add some frenzied shopping and lots of photo taking and youâ€™ve officially arrived at IMATS.
As this was our first year attending, we did not know what to expect. Somehow, our non-knowledge and blissful ignorance resulted in an absolutely amazing event where everything worked out and we completed everything on our itinerary (and wish list!). As we were unwinding at dinner and re-hashing and re-living the moments from IMATS, we came to the realization as to why IMATS was so amazing. Every single person there, from teens shopping with their parents to groups of best friends, absolutely loved makeup and wanted to be there. You could see it in everyoneâ€™s energy - we were all primped up, we were ready to shop, we loved swatching, and we loved debating shades with the strangers next to us. The makeup and beauty lovers camaraderie was in full force and contributed to a wonderful event.
My sister, Mackenzie, brought up that weâ€™ve never actually shared a haul (what with actual budgeting and all), so weâ€™re happy to have our first haul post come from IMATS. We varied our products and purchased items that were on our wishlist and are not as easy to locate. For the China Glaze haul, we picked six colorful summer shades (cost $20.00 with no taxes). I went on an eyeliner binge and purchased the Stila Waterproof Eyeliner Alloy (priced $13.00) and Lime Crime Blue Milk Liquid eyeliner (priced $10.00). Mackenzie found the perfect coral shades in this Inglot eye shadow palette (priced $36.00) and replenished her lip product stash with NYX lip butters and Lime Crime Coquette nude lipstick. We both needed specialized makeup brushes so we opted for the affordable Morphe brushes (prices ranged from $3.00 to $9.00).
If you ever have the opportunity to attend, we highly recommend going to IMATS - if you love makeup, itâ€™s a must! Stay tuned for our next post featuring swatches and a tips and tricks list for surviving IMATS.